The emergency response market is large and fragmented. Hospitals and healthcare institutions operate their own individual emergency response systems, leading to several inefficiencies, larger wait times, and low-quality inconsistent service.Enterprises too view emergency response management as a core need of an organization. As a result, there is a high willingness to pay for efficient, faster, and higher quality emergency response on the patient demand side.Overall, there exists a white space for a player to build a strong brand in emergency response management in India.Prabhdeep has a strong background in healthcare. His passion and vision to solve the complexities of the emergency response market were evident from the very beginning.