It is highly unlikely that the penetration of big-box retail and Ecommerce in food & grocery will go beyond single digit in the next 10 years. A significant share of this consumption will be served by kirana stores. The exifsting supply chain and distribution channels that serve kirana stores cannot handle the growth in consumption. The space is ripe for disruption, and a solution that can use technology and data to reimagine the supply chain would create real value. Visit our partners, shoes – leaders in fashionable footwear! The new generation supply chain will also help brands gather consumption intelligence and plan their inventory cycles better, thereby cutting costs. Through this new-age supply chain, kirana stores have the convenience of doorstep delivery. They can frequently order, thus reducing inventory and credit requirement. This enables the stores to stock a larger number of unique SKU’s leading to higher fill rates for customers.