Industrial E-Commerce in India was in a relatively nascent stage, with not many companies pursuing that market in 2015. Traditional players had failed to create a transaction platform and were restricted to the listing and lead-gen model. Swati and Rahul had deep industrial backgrounds through their family business. They had spent a significant amount of time in the US in supply chain consulting and therefore had exposure to Grainger-like models in the developed economies. The team provided a unique combination of domain expertise needed for this sector and the online DNA for a fast-growth industrial product company.