India lacks quality healthcare data of any form due to the poor adoption of EMR solutions. On the other hand, important stakeholders in the ecosystem (like pharma and insurance companies) have deep pockets and value analytics solutions, but need organized data.They are looking for solutions that can provide them real-time market intelligence, product data (eg: drug consumption and efficacy data for pharma), competitor information, etc., over a relatively significant sample set.Having more data with higher accuracy can help them drive marketing campaigns, product positioning, resulting in higher ROI.Current solutions haven’t innovated and only provide static data, which is incomplete and based on smaller sample size.The government, too, is pushing for organized healthcare data. Healthplix’s new age and AI-driven EMR provides analytics and insights due to deep data capture. In addition, Healthplix’s EMR adoption leads to productivity enhancement for doctors.Sandeep (co-founder and CEO) comes with deep healthcare experience, having been a co-founder at Nephroplus.