Deconstruct
Beauty & Personal Care
Investing Stage & Year
Seed, 2022
Seed, 2022
Founding Year
2020
Status
Active
Beauty & Personal Care
ConsumerTech

Evidence-based Skincare Brand

Deconstruct is building science-backed personal care products for the knowledge economy. Their content is focused on educating consumers about ingredient formulations and its impact on your skin.

Leadership

Malini Adapureddy
Malini Adapureddy
Founder & CEO
Linkedin

Why Did Kalaari Invest in Deconstruct?

Deconstruct is building evidence-based personal care products for the knowledge economy. Their philosophy lies in helping consumers understand product formulations, and its impact on their skin. The brand has a focused content strategy to drive consumer education – this includes information around different ingredients as well as skin concerns.

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What the

founder says

What the

founder says

β€œWe started Deconstruct with the idea of bringing transparency and science-backed formulations to skincare. Kalaari has been a fantastic partner as we build a science-first brand and scale it to a wider audience.”
founder image
Malini Adapureddy
Founder & CEO
Kalaari’s conviction showed early β€” not just in the idea, but in the details. Vani flew to Mumbai to see our backend firsthand. That level of curiosity and belief from an investor is rare.
Gaurav Singh Kushwaha
Founder & CEO, BlueStone
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