"It is not the consumer's job to imagine the future."

Ayush Agarwal built India's first on-demand home services platform not by listening to customers, but by knowing when to stop.

Every founder is told to talk to users. Ayush did. And customers told him they wanted a subscription model. So did every competitor who came before him. They were all wrong.

In this episode of Hindsight, Vani Kola sits down with Ayush to unpack how a bachelor in a cramped Mumbai 1BHK, calling his mom in Kolkata every time his house help disappeared, turned a deeply personal frustration into a platform solving a problem no one had clearly named yet: absenteeism.

What the episode covers:
— Why "listen to the consumer" is advice that comes with a hidden clause
— How Snabbit's pivot from subscription to on-demand changed the entire category
— Getting your first 100 customers by sneaking into Hiranandani Gardens at 4am with a pamphlet and a glue stick
— Why intent beats resume when you're hiring founding engineers
— The fundraising truth most early-stage founders don't want to hear: traction before pitch, always
— What 60% utilisation unlocks and why the unit economics came a full year later than most would expect

This is a masterclass in founder instinct. What to hold onto, what to kill fast, and why the best insight you'll ever have won't come from a spreadsheet.

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