In a nation where commerce has been the backbone of communities for centuries, from bustling bazaars to neighbourhood Kirana stores, India stands at the cusp of a revolutionary transformation. With 954 million internet subscribers but only 4.3% e-retail penetration, we’re witnessing the dawn of a new era in digital commerce through ONDC.

Our report, ONDC: Commerce Without Boundaries, maps out this opportunity that could reshape India’s commercial landscape.

What’s Inside?

• The Digital Commerce Imperative: Explore how India’s commerce is evolving from platform-centric to network-driven models. With 80% of retail still unorganized, discover why ONDC could become as transformative as UPI.
• AI-Driven Cataloguing: Dive into how technology is enabling millions of small businesses to go digital efficiently. Learn why AI-driven solutions are crucial for managing the complexity of India’s multi-format, multilingual retail landscape.
• The Next Billion Users: Understanding the critical need for multilingual interfaces when majority of the internet users prefer local languages. Explore how voice-first approaches and vernacular solutions could unlock access to 350 million mature online users.
• Integrated Value Chains: Discover how ONDC could transform India’s 63 million MSMEs by creating seamless digital value chains. Learn how this could address the $65 billion annual loss from inefficient supply chains and create new opportunities for innovation.

This report is your comprehensive guide to understanding India’s next digital revolution. Whether you’re an entrepreneur, investor, or industry leader, discover how ONDC could democratize commerce the way UPI transformed payments. Join us in exploring how India’s commerce story is being rewritten, one transaction at a time.