GOAT is a story of how an iconic brand was created by converting a problem into a niche opportunity. Today, GOAT is the world’s largest sneaker marketplace, valued at over $1.75 Bn. They built a legacy using these focused strategies:
1. Winning customer trust with the promise of authenticity using cutting edge technology
2. Creating a frictionless customer experience to drive convenience
3. Building an iconic brand which has become the lifestyle choice for global sneakerhead community
4. Continuous innovation and differentiated insights are pivotal for winning in the long run.