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Amul

Amul is a story of how large sustainable companies can be built in fragmented and commoditized industries. Successful companies like Amul can offer insightful learnings that entrepreneurs can draw on for their own journeys. Some lessons we can derive from 60+ years of Amul:

1. Continuous innovation is the only long-term moat: Innovation is decentralized and is done at a dairy plant level.
2. Relatable & relevant branding will stand the test of time: Amul’s slogan is – “The taste of India” & their advertising and branding campaign is the longest-running in the world
3. Invest in your stakeholders and they will take care of you
4. Incentive structures & organizational alignment eventually determine long term success over decades

Success Diaries