Experience Economy Report

Consumer behaviour in India is rapidly changing.

 

This shift is characterised by increase in discretionary spending, greater access, discoverability, and rising aspiration – all leading to the emergence of new economy. The experience economy.

 

We, at Kalaari Capital, believe technology businesses in the experience economy space will have the ability to transform the way the Indian consumer spends and experiences life. We have put together a report on our insights on the experience economy – from key opportunity areas, to success metrics, to how technology is disrupting the space.