Platform for Businesses
YourStory (YS) is a content-led media platform that publishes stories of the Indian entrepreneurial ecosystem. They carry strong brand and goodwill with Indian start-up founders. Monetization for Yourstory is primarily through advertorials, display ads and events. To further leverage the platform, YS has launched YS Education, modules in start-up building and SMB Story, mid and growth stage companies.
Why Did Kalaari Invest in YourStory?
Shradha had shown tremendous tenacity, imagination, and organizational building skills in bootstrapping Yourstory for 8 years before we invested.
Yourstory had established itself as a significant brand among entrepreneurs and startups and aimed to be the go-to media platform for the global startup community. Read more