New Age Media Platform
ScoopWhoop (SW) is India’s leading millennial focussed digital media platform with properties across categories such as Entertainment, Fashion, Vernacular and Videos. SW is the largest new age digital media platform, and was recognised among India’s top 10 most referred new brands according to Reuters India.
Why Did Kalaari Invest in ScoopWhoop?
ScoopWhoop is a highly influential new-age media company targeting a 200 million-plus internet and social media-savvy youth population in India.
In a short period, the founders have built ScoopWhoop into a media platform well known for its viral articles, curated infotainment content, aggregated news stories, and fun videos.
By combining strong editorial capabilities with technology and smart analytics, they are in a position to leverage the massive shift from traditional to online media. Read more