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E-commerce for

the Next Billion Indians

Mall91 is creating a digital platform that is combination of content, community and commerce for Indians from Tier-3 & beyond (Bharat).Their core model is community led buying – pincode based groups are formed and when the group is filled, the orders get delivered in bulk.

Website

Orders 6M+

Users 18M+

Partner since Series A, 2019

Why Did Kalaari Invest in Mall91?

Mall91 has built a social commerce platform. A typical tier-3/4/5 user comes, plays games, consumes content, earns rewards, and participates in group buying & re-selling activities.

This decade will witness massive Ecommerce uptake from Bharat, and platforms with gamification and vernacular capabilities will be quick and effective in capturing the market.

As AOVs will be low for this segment, it will require unique ways of acquiring users at lesser CAC and have an innovative logistics approach to deliver goods at minimal costs. Read more

Sector: Consumer, Social Commerce
Status: Active
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Founders

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Nitin Raj Gupta

LinkedIn

Kalaari Support

Kiran Vasireddy

View Profile

Related Content

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Social Commerce

Why we invested in Mall91

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