for Indian Language Users
The company has two products: Vokal allows Indian language users to ask questions on various topics and Koo which is a micro-blogging platform. India will have 850M data users by 2025, and ~750M of those users will be Indian language users. Today 95% of information and knowledge content on the internet is English in India, which builds a strong case for platforms like Koo & Vokal.
Why Did Kalaari Invest in Koo?
India has approximately 250 million digitally active users. These users spend an average of 2.5 hours a day on a smartphone.
Approximately 80% of these users are likely to prefer vernacular language for consuming content.
While global platforms have been able to serve the needs of English internet users to a large extent, there is a big market for India-specific platforms to cater to the needs of non-English Indian internet users.
We invested in Vokul in 2018. At the time, more than 95% of questions on the vernacular platform were answered within 30 minutes by users.
Aprameya and Mayank imbibe the strong DNA of understanding deep user insights and constantly iterate the product, which is critical to solving this problem.
In 2020, Vokul pivoted to Koo and is currently a vernacular social media platform with +6 million users in India and Nigeria. Read more