New Age Beauty and Wellness Ecosystem
Enabling Commerce, Community, and Brands.
Kindlife ecosystem houses 150+ kinder brands in beauty, nutrition, and home care with a thriving community of conscientious consumers, well-being experts, and fitness enthusiasts.
# of Brands: 500+
D2C BPC TAM in India $ 5B+
Partner since Seed, 2021
Why Did Kalaari Invest in Kindlife?
Kindlife is a content centric beauty and wellness ecosystem catering to the affluent and conscientious customer. The demand for eco-friendly, organic, cruelty free, chemical & toxin free products is most pronounced in the beauty industry. Globally, the clean beauty market is expected to reach $ 54 B by 2027 with India estimated to have over 100M+ online beauty shoppers participating in a $1.5-3 B market by 2025.
The founding team of Radhika, Vidit, and Manasa have previously worked closely with each other at ShopClues, one of the earliest unicorns in India. Radhika’s clear vision and understanding of nuanced e-commerce business struck a chord with us from the first meeting. The marketplace plus house of brands approach makes Kindlife a revolutionary company leading the clean living theme in India. Read more