for Industrial Supplies
Industry Buying is a one stop E-Commerce Platform for Industrial Supplies. The company targets SMEs in Manufacturing, MRO, Infra Sectors. The industrial sector forms 28% of total GDP with 50% of the market comprising of MSMEs. The addressable market for online industrial supplies is estimated at $30-36Bn and growing at 10-12% annually.
Why Did Kalaari Invest in Industry Buying?
Industrial E-Commerce in India was in a relatively nascent stage, with not many companies pursuing that market in 2015. Traditional players had failed to create a transaction platform and were restricted to the listing and lead-gen model.
Swati and Rahul had deep industrial backgrounds through their family business. They had spent a significant amount of time in the US in supply chain consulting and therefore had exposure to Grainger-like models in the developed economies.
The team provided a unique combination of domain expertise needed for this sector and the online DNA for a fast-growth industrial product company. Read more