Deconstruct is building science-backed personal care products for the knowledge economy. Their content is focused on educating consumers about ingredient formulations and its impact on your skin.
TAM for BPC products $4B
Total customers 100K
Partner since Seed, 2022
Why Did Kalaari Invest in Deconstruct?
Deconstruct is building evidence-based personal care products for the knowledge economy. Their philosophy lies in helping consumers understand product formulations, and its impact on their skin. The brand has a focused content strategy to drive consumer education – this includes information around different ingredients as well as skin concerns. Read more