Bluestone is disrupting the jewellery buying experience by offering a wide selection of fresh designs enabled by business model advantages through technology. Jewellery is a $45B retail category dominated by unorganized players. Lack of trust and transparency is driving rapid shift towards branded players.
Retail stores 42
Loyal customers 175K+
Partner since Series B, 2014
Why Did Kalaari Invest in Bluestone?
When we invested in Bluestone, jewellery etailing was in the nascent stages in India, with no brand having a significant lead or market share.
Bluestone pioneered processes that changed the way customers shop for jewellery online while creating a differentiated customer experience. Gaurav had strong entrepreneurial experience before starting Bluestone and had strong insights on how the market will evolve. Read more