Bluestone is disrupting the jewellery buying experience by offering a wide selection of fresh designs enabled by business model advantages through technology. Jewellery is a $45B retail category dominated by unorganized players. Lack of trust and transparency is driving rapid shift towards branded players.
Why Did Kalaari Invest in Bluestone?
When we invested in Bluestone, jewellery etailing was in the nascent stages in India, with no brand having a significant lead or market share.
Bluestone pioneered processes that changed the way customers shop for jewellery online while creating a differentiated customer experience. Gaurav had strong entrepreneurial experience before starting Bluestone and had strong insights on how the market will evolve. Read more