An infallible mantra: Marry emotion engineering with user-centric design
Prime Minister Narendra Modi’s call to ‘Make in India’ is doubly satisfying for us at Robosoft, because for years we have been chanting the ‘Make in India—for the World’ mantra.
Robosoft came into being in 1996. Between then and 2008, we developed some great solutions for demanding clients, prominent among them being Apple and Apple’s partners in Europe, Japan and USA. Trust me: no client could be more demanding than Apple! Device drivers, games, video editing software, imaging software—we developed it all, to exacting global standards. Between 2001 and 2008, we were one of only eight companies in the world to be Apple certified Mac OS developers.
By 2008, we had acquired a solid grounding in every aspect of software development and in understanding the needs of the most perceptive tech users in the world. We were ready for the next leg of our journey. Until then we had been a B2B company. Now we wanted to start developing products for direct consumers. Also, we decided to transition from the desktop platform to the higher growth-higher margin mobile platform.
To intensify our focus and better position ourselves, we restructured. We spun off two companies—99Games, a start-up developing games for the mobile platform and selling these to users, and Global Delight, a company developing apps for Apple devices, also ascribing to the B2C model. Creating these standalone companies shows just how much potential we foresaw in the mobile platform.
We truly came into our own in the next few years. By 2011, a third of all the games available for the Mac platform were from Robosoft. Some of our runaway product successes are Boom—a system-wide audio enhancer for the Mac; Camera Plus—a powerful camera with unique features for the iPhone and iPad; and Game Your Video—a simple video maker on iOS.
It has been immensely satisfying to have received recognition for our work. Boom was released at the Macworld Expo 2011 in San Francisco and won the Macworld “Best of Show 2011” award. Also, Game Your Video won the “Best of Show 2012” award.
Our new release Star Chef is a cooking and restaurant management game especially targeted at the adult female gamer. It has grown from zero to $ 65000 in monthly revenue in barely eight months—and this is just the start. We expect it to grow at 20% month-on-month over the next two years. The speed at which it is garnering gamers and revenue affirms our skills in emotionally engaging mobile users. When Apple featured Camera Plus and Star Chef in the “Best of 2014” it was a proud moment for us.
We have also had the privilege of building some well known products for marquee clients—NDTV, Viacom, ESPN, Sony and National Geographic, to name a few. We are excited about the future of mobile and our upcoming products.
Beyond doubt—the experience we gathered in our early years has stood us in good stead in living by our credo—Emotion Engineering and Design. We stay emotionally connected with our clients Apple, Microsoft, IBM and others, and with our burgeoning global consumer base, even as we continue to nurture our roots—we have built a 500-strong team in Udupi. With emotion engineering and great design at their core, products will capture global markets. Today, our philosophy is reflected in everything we do.
Making in India, for the world, is all in a day’s work for us.
Founder, MD and CEO of Robosoft Technologies Rohith Bhat has his finger firmly on the pulse of emerging technologies. When he is not strategising Robosoft’s next move, Rohith enjoys music, movies, gadgetry, travelling and e