Sales Lead – Modern Trade and General Trade

About the job

• Building, managing and engaging a distribution network for fresh fruits.
• Sustain a separate line of business within organized retail for branded premium fruits
• Develop business with unorganized & organized retail Pan India for fruits.
• Build and Lead a sales team, train them and align them in delivering targets for product groups across seasons.
• Develop business with Wholesaler for fruits (branded and unbranded) & sustain a profitable relationship.
• Handling Modern Trade players – SPAR, Walmart, Modern Chain etc
• Handling General trade – shops, hawkers, unorganized retailers in Delhi-NCR
• Tracking competitors’ activities and providing valuable inputs for fine tuning sales and marketing strategies.
• Negotiate and close agreements with large customers
• Monitor and analyze performance metrics and suggest improvements
• Prepare monthly, quarterly and annual sales forecasts
• Ensure operations within laid down credit norms.
• Maintain accurate records of all pricings, sales and activity reports with strong focus on compliance and controls
• Managing Account receivables
• Resolving customer’s trade issues, complaints and operational matters