• Established2012Joined Kalaari 2014
  • FoundersAditi Avasthi
  • HeadQuartersBangalore

Embibe is an online test-prep provider for competitive exams like the IIT JEE, CET/AIPMT and BITSAT. It differentiates itself by cleverly using analytics to capture a student’s crucial performance metrics – not just speed, accuracy and time management, but also attempt-planning, stamina and psychological factors like confidence. Founder Aditi Avasthi, herself once an IIT aspirant, set up the company in 2012 with the aim of providing crucial personalized mentoring and guidance that students need and often do not get. Embibe uses a freemium model and many of its other services come at one-third the cost of what brick-and-mortar providers charge.

Embibe has championed a solution to the underachievement problem by addressing the information gap. It identifies a student’s weaknesses, sends out recommendations and gives students a chance to fix them.
Aditi AvasthiEmbibe

In conversation with Aditi Avasthi