The BlueStone Story
BlueStone is an online jewellery store selling high quality jewellery and accessories with strikingly exquisite designs. The online jewellery segment was relatively untouched until co-founders Gaurav Singh Kushwaha and Vidya Natraj founded BlueStone in 2011. Today, BlueStone is revolutionizing the way Indians buy jewellery, with a focus on affordability, quality and user experience.
In Conversation with Gaurav
Recipe for success
I think the most important thing is the idea. Believe in yours strongly and be totally committed to it. The next is knowing that there is nothing easy in a startup.
I’d say it’s very important to have a customer-first approach. Never underestimate the reach of strong word-of-mouth. Make sure you have dedicated teams at all levels. Take a data-driven approach to understand what’s working and what’s not. And always be willing to bet on big ideas. Remember that growth requires continuous experimentation and investment in innovation.
Your unique idea
BlueStone is not just an online jewellery seller, but a brand that also manufactures the products sold on our website. We are here to redefine the way jewellery is made, sold, bought and experienced through innovation and technology.
We work on bringing a superior browsing and buying experience for jewellery and enabling better transparency and choices for the consumer.
Partnership with Kalaari
Our partnership with Kalaari has been extremely beneficial for BlueStone in many ways. Beyond capital, we have benefitted from Kalaari’s expertise in helping us set up a clearer and actionable strategic roadmap for the company. Kalaari continuously pushes us to think harder to achieve superior growth, driving us to be innovative and exciting. They also ensured that we focused on getting our processes streamlined, which is helping us operate smoothly on a larger scale.